It is assumed that 65% of the population is “visual” meaning that we do not necessarily understand data that is not graphically presented. Raw information can be difficult to analyze unless it is prepared correctly. On the other hand, we have the ability to immediately recognize objects. Thanks to that, interactive data visualization tools are essential in presenting to understand data in a simple, uncomplicated way.
What is Data Visualization?
Interactive data visualizations are often used to present and explain any data and correlations between them. The correct use of tools allows users to see details that are invisible at first, create new insights, and notice the complexity of information.
The modern data visualization can take the form of a 2D or 3D graphics, such as charts, tables, histograms, plots, heat maps, etc. While static graphs exclude interactivity, interactive data visualizations can be adjusted to the recipient’s requirements on an ongoing basis. Using them allows us to fully explore the analyzed data.
…and Why is it so Important?
Telling a thrilling story using only raw data can sometimes be difficult. Highlighting important information, zooming in and out and interacting with it in other ways are just a few ways to improve the audience experience. It allows us to understand the data better.
Presenting complex data can often leave the viewer confused or bored. To keep everyone interacted we needed to come up with clever solutions. Data visualization is our solution to engage with the viewer and make sure all data presented is understandable without further explanations. When an employee has to choose from one of the many options, a multi-level chart or node will help them select the most important information and simplify the decision-making process. Another advantage is the ability to gather the most valid data in one place, which makes quick search easier regardless of the number of users.
Interactive Data Visualizations for the Team
Constant meetings and training are the reality of most of today's businesses. Our employees are meant to develop their skills and learn new data about the company, customer or product. The presentation needs to stay with the employee for much longer than the meeting duration. Even the most complex information needs to be simplified to reach each person and allow them to draw a conclusion. Using data visualization and process modeling tool can be beneficial for working with even the most complex information. Employees, regardless of their level of implementation, are able to read data with understanding and draw conclusions from it. Visualized data is organized and readable, which helps to understand the research methodology.
Another factor worth mentioned is the ability to identify trends faster. Interactive data visualizations can be easily modified, therefore the team members are able to interpret information and act on the basis of valuable data. It is all due to the fact that the human brain processes graphics magnitudes 60,000 faster than it does text. With visualized data comprehending and acting on information can be quicker.
Data presented in an accessible manner makes it possible to fully comprehend how daily business operations affect company results. By interacting with data to focus on particular metrics, decision-makers are able to compare specific data over a specific time frame. Because of that, they are enabled to identify cause-and-effect relationships that might otherwise be overlooked.
53% of surveyed employees (source: salesforce.com) claim that collecting data is an additional manual effort for them. They still rely on the manual process to collect all the data they need. Only 1% less says they spend too much time updating data. That is why implementing proper tools can be a game-changer in daily work. Introducing mapping or modeling information flow provides invaluable help to every person in the project. Eventually, using visualized data systems allows us to generate savings, as it helps employees find the right workflow quicker.