Take-Two boss "not seeing pushback" on $70 price for games

Take-Two boss Strauss Zelnick has said the company hasn't seen a "pushback" on the recent widespread price increase for big budget games, which now regularly sell for $70.

Many publishers have adopted this $70 price point as standard, including the likes of Sony, Activision Blizzard, and Gearbox, on PlayStation 5 and Xbox Series X/S. Earlier this week, Sega also suggested it could adopt a similar approach for its future releases, and stated it was "keeping an eye on market conditions".

As for those who have already increased prices to this higher point, Zelnick claimed he hasn't seen any real resistance from players so far.

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