Take-Two boss doesn’t think "advances in AI will make it easier to create hits"

Take-Two boss Strauss Zelnick has confirmed that whilst "enthusiastic" about the emergence of AI technology, he doesn't think "advances in AI will make it easier to create hits".

The comments came during a recent Take-Two earnings call, in which Zelnick was asked how AI could impact Take-Two's game development.

"As you know I'm usually a sceptic when others engage in hyperbole, [but] in the case of AI I'm pretty enthusiastic," Zelnick told investors (thanks, PC Gamer).

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