PR Daily honors the 2023 Social Media and Digital Awards in New York: list of winners

Winners were celebrated at a special awards luncheon in New York on June 14.

The 2023 Social Media and Digital Awards celebrated an impressive group of finalists who, during a year when social media’s legitimacy and business utility were called into question, demonstrated the power of a sound digital and social strategy. We applaud the agencies, leaders and campaigns that made the most impact across platforms and industries.

Ragan Communications hosted an awards gala on June 14 at New York’s storied Yale Club in the heart of Manhattan, where attendees were excited to network and lift up fellow social and digital stars.

“While the digital and social media landscapes are always in flux, these winning campaigns prove that engagement, education and brand elevation still have power to help organizations cut through the noise,” says Diane Schwartz, CEO of Ragan Communications and PR Daily.

Ragan congratulates this trailblazing group of communications leaders.

Grand Prize

Agency of the Year

IW Group: Agency of the Year

Ascend Agency: Ascend Agency

North Strategic: North Strategic

Campaign of the Year

CCOMGROUP INC.: Make A Splash with Neutrogena Campaign

Curia Global: 2022 Social Media Strategy

Delta Dental of California: National Smile Month: Healthy Teeth from Crib to College / Mes Nacional de la Sonrisa: Dientes saludables desde la cuna hasta la Universidad

kglobal: #WhenWeValueWomen

Precision Strategies and Brennan Center for Justice: Midterm Disinformation and Voter Education Influencer Campaign

The Luxury Collection: The Luxury Collection – A Journey Through

The Ritz-Carlton: 2022 Hungarian Grand Prix

Team of the Year

AKASA: AKASA Communications Team

Connected Nation: Connected Nation Team

Johns Hopkins School of Nursing: United States of Nursing

 

Campaigns and Categories

Annual Report

Nemours Children’s Health: Well Beyond Medicine: 2021 Annual Report

Moody Foundation: Moody Foundation Biennial Report

SafeWise.com: Package Theft Report 2022

Augmented/Virtual Reality

IW Group: McDonald’s Hall of Zodiacs

Elev8 New Media: Vuzix Showcases Ultralite Smart Glasses Platform at CES 2023

Blog

National Center for Missing & Exploited Children: National Center for Missing & Exploited Children’s Blog

Bohemian Foundation: Bohemian Stories

Qontigo: Blog

UC Davis Health: Cultivating Health Blog

Brand Awareness

Cross Country Healthcare: I Am Cross Country

CARF International: Social Media Engagement

Deep South Climate: DSCEJ Social Media Management

FortisBC Energy Inc.: Summer corporate positioning

The Luxury Collection: The Luxury Collection – Content Strategy

Three Rings Inc.: #ShareAnywhere Campaign

Cause Marketing

embecta: embecta’s All In – World Diabetes Day Campaign

3M: PR & Integrated Media

Celebrity Cruises & Good Relations New York: The All-Inclusive Photo Project

Delta Dental of California: National Smile Month: Healthy Teeth from Crib to College / Mes Nacional de la Sonrisa: Dientes saludables desde la cuna hasta la Universidad

HUNTER: Grape-Nuts’ 125-year legacy of fueling adventure

Imagem Corporativa: #salvejegue

Northeast Florida Healthy Start Coalition: Hey, Mama

The University of Kansas Cancer Center: Multicultural Campaign to Increase Clinical Trial Awareness

Collaborative Social Media Communications

Delta Dental of California: National Smile Month: Healthy Teeth from Crib to College / Mes Nacional de la Sonrisa: Dientes saludables desde la cuna hasta la Universidad

La Rabida Children’s Hospital: Believe in Miracles. Believe in La Rabida

Power Design, Inc.: Brand and Marketing Team

Targus: Targus

Community Engagement

Carol H. Williams Advertising: Chevrolet Discover The Unexpected

City of Hope Orange County: Carrying Messages of Hope

5WPR: 5WPR x ThriftBooks

AAA – The Auto Club Group: Move Over for Me

Curia Global: Curia’s 2022 Social Media Strategy

Content Marketing

The Luxury Collection: The Luxury Collection – Content Strategy

Alex&Co: Smashing Conversion Goals with Content and Camping

Curia Global: Curia’s 2022 Social Media Strategy

HUNTER: Grape-Nuts’ 125-year legacy of fueling adventure

Northwell Health // Revmade: The Well by Northwell Health, with Revmade

Park National Bank with support from Slide Nine: Content marketing you can take to the bank

The Luxury Collection: The Luxury Collection – A Journey Through

The Ritz-Carlton: Artisans’ Tales with Hearst

Crisis Management

US Postal Service: Using Social Listening to Deliver During COVID

Banco Atlántida: Seguimos Firmes

CSR/ESG Communications

Medela: Medela Launches #MomsUnite4Milk to Support Families Impacted by the Formula & Human Milk Shortages

Harsco Corporation: Harsco’s ESG Social Campaign

Windsor Door: Vincent Miranda

Diversity, Equity & Inclusion Campaign

Johnnie Walker: Johnnie Walker ‘First Strides’ Initiative

Advocate Aurora Health: Hispanic Heritage Month: Highlighting our diverse communities

Carol H. Williams Advertising: Chevrolet Discover The Unexpected

DonorsChoose: Equity Focus & Inclusive Calendar

TNAA: #facesofTNAA

Email Communications

FortisBC: Email marketing – Energy Moment

Identity: Email Communications Lead the Launch of Spartan Storage Fund 1

VSP Vision: VSP EnVision

Employee Engagement

Walgreens Boots Alliance: W Connect Employee App

Cross Country Healthcare: I Am Cross Country

McDermott Will & Emery: Pro Bono Month Communications: Packing a Punch

Teleperformance: For Fun Festival

Employer Branding

Guthrie: A Career in Full Color

Transdev: Living Our Purpose

Facebook

Hallmark Media: Hallmark Channel’s When Calls The Heart – Season 9 Facebook Lives

Johns Hopkins School of Nursing: United States of Nursing

Healthcare Marketing Campaign

BCW: Utilizing 70s Game Show Nostalgia to Reach Heart Failure Patients

Academy of Nutrition and Dietetics: National Nutrition Month® 2022

argenx and Health + Commerce: argenx and Health + Commerce

Delta Dental of California: National Smile Month: Healthy Teeth from Crib to College / Mes Nacional de la Sonrisa: Dientes saludables desde la cuna hasta la Universidad

Georgia Department of Human Services: Medicaid Unwinding: Stay Covered. Stay Informed.

MCS Healthcare Public Relations on behalf of Cross Country Healthcare: The Future of Nursing: A Profession in Crisis

ModMed: It’s About Time

Northwell Health // Revmade: The Well by Northwell Health, with Revmade

Outreach Strategists: The Texas Department of State Health Services (DSHS) Maternal Child Health Unit Safe Infant Sleep and Breastfeeding Campaign

Influencer Campaign

SheSpeaks: Fidelity/SheSpeaks Women Talk Money Influencer Activation

Westchester County Tourism & Film: Westchester: Beyond the Everyday

City of Miami Beach Marketing and Communications: Take Care of Our City

EvolveMKD: Sientra Supports: Breast Cancer Awareness Month Activation with Miranda McKeon

IW Group: Avatar: The Way of Water

SheSpeaks: Hershey Celebrate SHE

Smokey Bones: Smokey Bones x Big Green Egg

The Luxury Collection: The Luxury Collection – Tastemakers

W Hotels: W Hotels x Cercle

Instagram

W Hotels: W Hotels Instagram

MGC Latam: Grido

The Luxury Collection: The Luxury Collection – Content Strategy

Interactive Content

Johns Hopkins School of Nursing: United States of Nursing

JW Marriott: Stillness Video Series

VSP Vision: VSP & You Quiz

Intranet

Allied Solutions: My Allied

LinkedIn

Trend Micro: #LetsTalk Series

AvaFin Holding: LinkedIn brand awareness campaign

Curia Global: Curia’s 2022 Social Media Strategy

MGC Latam: Linkedin Falabella

Marketing Campaign

Penn Medicine Princeton Health: Get Back to Being You

Ivanti: The Everywhere Workplace -Ivanti

JW Marriott: Lily Kwong x JW Garden

MGC Latam: Tinder Lee

The Ritz-Carlton: Artisans’ Tales with Hearst

TNAA: #facesofTNAA

TV One: Never Would Have Made It

Media Relations Campaign

EvolveMKD: Sientra Supports: Breast Cancer Awareness Month Activation with Miranda McKeon

Atrium Health: Enhancing a Brand: Atrium Health Musculoskeletal Institute

City of Hope Orange County: Hope is Here

Masonite: Masonite M-Pwr Smart Doors

MCS Healthcare Public Relations on behalf of Cross Country Healthcare: The Future of Nursing: A Profession in Crisis

National Center for Missing & Exploited Children: Communications Team

SPM Communications: Nothing Bundt Cakes 25 Years of Bringing Joy

UPMC Health Plan: UPMC Neighborhood Center Grand Opening

Metaverse

T-Mobile: Logan McIntosh

IW Group: McDonald’s Hall of Zodiacs

Mobile App

Advocate Aurora Health: LiveWell – Delivering a holistic, seamless, personalized experience

Heatcraft Refrigeration Products: Refrigeration Toolkit

Primerica: Primerica Social App

Multichannel Campaign

Delta Dental of California: National Smile Month: Healthy Teeth from Crib to College / Mes Nacional de la Sonrisa: Dientes saludables desde la cuna hasta la Universidad

ColinKurtis Advertising: Sunkist Sauces Summer Sweeps

Maryland Health Connection: Unexpected

rbb Communications: Invicta Stores

The Luxury Collection: The Luxury Collection – A Journey Through

The Ritz-Carlton: Artisans’ Tales with Hearst

TNAA: Nurses Week 2022

Online Event

W Hotels: W Hotels x Cercle

IEEE-USA: IEEE-USA

MGC Latam: Linkedin Live Falabella

Online Newsroom/Brand Journalism

UC Davis Health: News Website

Northeastern University: Northeastern Global News

Paid Social Media Campaign

W Hotels: W Hotels x Cercle

5WPR: 5WPR x CaratLane

Advocate Aurora Health: Cold, Flu, Covid Virtual Health Campaign

SCORE: SCORE Success Story Video Promotion

The Ritz-Carlton: 2022 F1 Travel Poster Series

Pinterest

The Luxury Collection: The Luxury Collection – A Journey Through – Pinterest

Podcast

VCA Animal Hospitals: VCA Voice Podcast

Association of State and Territorial Health Officials: Public Health Review Morning Edition

UPMC Health Plan: Health Break

Public Affairs Campaign

AAA – The Auto Club Group: Move Over for Me

Deep South Climate: DSCEJ Social Media Management

SEO Strategy

Northeastern University: Northeastern University SEO Strategy

Advocate Aurora Health: Anytime, Anywhere: SEO Strategy

Heatcraft Refrigeration Products: Heatcraft SEO

Northwell Health // Revmade: The Well by Northwell Health, with Revmade

UC Davis Health: Omicron Variant Content

Social Justice

Vote Run Lead: How Reflective is Your State Legislature?

Deep South Climate: DSCEJ Social Media Management

Social Listening and Real-Time Response

Cisco: Cisco Live

5WPR: 5WPR x Orveon

US Postal Service: Mapping Social Media Increases Happiness

Social Media Campaign

Cisco: Cisco Live

The Luxury Collection: The Luxury Collection – A Journey Through

BluePearl Specialty and Emergency Pet Hospital: Veterinary Technician Appreciation Week

Citizens: The Living Portrait NYC

Hallmark Media: Countdown to Christmas 2022

Horizon Therapeutics: “It’s Personal” Video Series

St. Regis Hotels & Resorts: Best Address Video Series

Tacoma Public Utilities: What’s in the Watershed?

The Luxury Collection: The Luxury Collection – A Letter From Calvin Royal III

The Ritz-Carlton: 2022 Hungarian Grand Prix

Three Rings Inc.: #ShareAnywhere Campaign

TV One: Hillman Homecoming: A Different World 35th Anniversary

TV One: Never Would Have Made It

W Hotels: W Hotels x Cercle

Social Media Campaign – Healthcare

Ingenovis Health: Nurses Week 2022

Atrium Health: Lights for Levine Children’s Social Media Campaign

Children’s Health: Children’s Health Launches Social Media Strategy to Generate Awareness for Pediatric Cancer and Sickle Cell Disease

Johns Hopkins School of Nursing: United States of Nursing

La Rabida Children’s Hospital: Believe in Miracles. Believe in La Rabida

Specialty Campaign

MCS Healthcare Public Relations on behalf of Cross Country Healthcare: Aging in Place: Assessing Seniors’ Understanding of Home Healthcare Options

Atrium Health: Children’s Mental Health Awareness Campaign

CableTV.com: Horror Trivia Contest

Thought Leadership Campaign

theSkimm: theSkimm’s #ShowUsYourLeave Movement

City of Hope Orange County: Talking Hope

SRF Limited: #GrowingTheBetterWay

TikTok

Northeastern University: Northeastern University

El Pollo Loco: Shredded Beef Birria

UPMC Health Plan: UPMC HealthPlan TikTok Launch

Twitter

Lockheed Martin Space: LMSpace Twitter Team

Deep South Climate: DSCEJ Social Media Management

PriceWeber: Laziest Twitter Account in History

Video

W Hotels: W Hotels x Architectural Digest: Suite Talk

FLEETCOR: FLEETCOR News Brief

Horizon Therapeutics: “It’s Personal” Video Series

Maryland Health Connection: Unexpected

Nissan: Nissan Foundation 30th Anniversary

Power Design, Inc.: Brand and Marketing Team

St. Regis Hotels & Resorts: Best Address Video Series

The Ritz-Carlton: Signature Video Series

Visual Storytelling

Vote Run Lead: How Reflective is Your State Legislature?

The Ritz-Carlton: 2022 F1 Travel Poster Series

Dudek: Tribal Water Stories Graphic Novels

St. Regis Hotels & Resorts: Bloody Mary IG Stories Series

The Ritz-Carlton: Signature Video Series

Website

Betty Irene Moore School of Nursing: Mapping out tomorrow’s health care (Fall 2022)

MGC Latam: Doña Rosita

Wellness Campaign

MyFitnessPal: Amanda Mahan

Delta Dental of California: National Smile Month: Healthy Teeth from Crib to College / Mes Nacional de la Sonrisa: Dientes saludables desde la cuna hasta la Universidad

JW Marriott: Stillness Video Series

For more information on our winners, check out their profiles here.

The post PR Daily honors the 2023 Social Media and Digital Awards in New York: list of winners appeared first on PR Daily.


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