Mattel and Disney Launch Multi-Year Global Licensing Deal for Princess and Frozen Lines

Mattel, Inc. on Wednesday (Jan. 26) announced a multiyear global licensing deal for the Disney Princess and Frozen franchises that gives the toy maker global licensing rights on future toy lines under the Disney Consumer Products, Games and Publishing umbrella for fashion dolls, small dolls, figures and more.

The new collection is expected to debut at retailers around the world next year, the announcement says.

“We are incredibly proud to welcome back the Disney Princess and Frozen lines to Mattel,” Mattel President and Chief Operating Officer Richard Dickson said in the announcement. “As the worldwide leader in dolls, we look forward to bringing our unique Mattel Playbook approach to brand management, product and marketing expertise, and unrelenting attention to detail and quality to create innovative and inspiring lines for these iconic stories and characters.”

The new licensing deal enhances the licensing agreement between Mattel and Disney on Pixar Animation Studio’s Toy Story and Cars franchises and the companies’ global licensing agreement for Lightyear, per the announcement.

“The courage and compassion found throughout our Disney Princess and Frozen stories and characters continue to inspire fans around the globe,” Stephanie Young, president of Disney Consumer Products, Games and Publishing, said in the announcement.

“By furthering our longstanding relationship with Mattel, we look forward to expanding the worlds of Disney Princess and Frozen, introducing an innovative new era of these beloved franchises through captivating products and play opportunities,” she said.

As part of the agreement, Mattel will develop dolls based on Disney Princess stories including Aladdin, Beauty and the Beast, Brave, Cinderella, The Little Mermaid, Mulan, Pocahontas, The Princess and the Frog, Sleeping Beauty, Snow White and the Seven Dwarfs, Tangled, Disney Frozen, The Little Mermaid Live Action, Moana D+ Series, Tiana D+ Series, Aladdin Live Action, Beauty & the Beast Live Action, Cinderella Live Action and Mulan Live Action.

Related: Disney Gets Patent for Metaverse Technology That Links to Reality With AR

Late last year, Disney got a patent to make interactive, personalized attractions for theme park visitors in the metaverse through a “virtual-world simulator in a real-world venue” patent. The tech would come with headset-free augmented reality (AR) attractions at the entertainment giant’s theme parks.

It will track visitors on their mobile phones and generate and project personalized 3D effects on various objects in the park.


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