Maximum synergy.
Electronic Arts is shaking things up, initiating a major corporate reshuffle in an effort to "empower our creative teams" and make "faster and more insightful decisions around development", according to CEO Andrew Wilson. But don't go dumping your dividends just yet; the move won't have much of an impact on the casual enjoyer of EA IP.
Rather, it's an internal separation of sorts, with EA Games being rebranded as EA Entertainment (with a wider scope) and the ever-lucrative EA Sports expanding, becoming its own thing entirely. On the restructuring, Wilson (who will continue to oversee both organisations) had the following to say: "We’re building the future of interactive entertainment on a foundation of legendary franchises and innovative new experiences, which represents massive opportunities for growth."
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